Brand India

Brand India, an idea whose time has come,
a brand whose time has come.
The upcoming book by leading brand strategist Niclas Ljungberg,
on a nation that will become more than a superpower,
more than a superbrand, the world's only hyperbrand.
The story of how this unique brand is being built,
including key players like Incredible India, India Inc., IBEF, & ICCR,
from issues of economic development and public diplomacy,
to soft power and Bollywood, inclusive growth and competing visions.